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Sales/Marketing Series

“Do you continually survey your customers?”  (Ask us for help)


Successful Sales Strategies:

  1. “New Kid on the Block”

This course provides the nuts and bolts for the salesman new to sales or new to his/her company or industry.  Participants will review/discuss:  introductions, account categories, strategies for building a bond/loyalty, steps to accelerating the learning process of product and customer.

  1. “No Fear Cold Calls”

The dreaded cold call can be the worst part of the sales day. The sales person armed with strategies can relieve the stress and increase the success of cold calls!

Participants will:  identify the types of cold calls (cool, cold and frigid), understand strategies to move beyond the “gatekeeper,” discuss and practice cold call language, and, understand the need for follow-up steps.

  1. “Mission Discovery”

Sales people with the right questions and perceptive hearing are usually at the top of the ladder of success!  This interactive course focuses on the Q & A part of the sales call.  Participants will:  review, discuss, develop sales call interviews and surveys, identify key words that signal the “real need,” informally assess personality type of the customer, review and rehearse a variety of ways of getting to the decision maker, asking for the business, surveying for satisfaction.

All 3 sales courses/workshops can be customized for the sales staff or industry participating.  Course length can also be customized but should be delivered in 1 hour increments (minimum 1, maximum 4 hours).  Fees negotiated based on course length, course bundling, number of participants, pre-training needs assessment and post training consulting or coaching.


"Communication is the GOAL!  Know Your Audience and Your Message! "

This course is a must for sales people, but is also beneficial to anyone wanting to get their point across, understood, and/or agreed upon.  We all complete dozens of presentations everyday, via the telephone, computer, meetings, family or spousal interaction, dialogue with co-workers or fellow volunteers and so on.

Participants will:  identify and define their message, analyze their audience (from 1 to 1000 listeners) by investigating various factors (mood, culture, reason for attending/listening, etc.) before they present, assess their audience during the introduction of their presentation, utilize strategies to customize the message based on audience feedback, learn how to anticipate objections and edit their presentation, and also, know the steps of self evaluation after the presentation.  

This course is based on the book “Life is a Series of Presentations” by Tony Jeary

Course length:  3-6 hours


“Celebrate Diversity!”

Age, education, life experiences and the constantly changing and readily available information technology impact team results and the bottom line! Course participants will interactively review: behaviors and habits linked to personality styles, age, gender, culture, region and industry and identify how these differences can help or hinder communications and organizational performance. Participants will then learn how to recognize “Proversity” characteristics as a more positive way of defining strengths and weaknesses within a department, group or entire organization.

Lead your team to a higher level of success through an understanding of their individual efforts, the overall team goal, their overwhelming number of similarities and how their differences count!

Course length:  3 hours minimum/ 6 hours maximum

*Additional consulting fees will be assessed for pre-course development.  This course is a perfect partner to personality assessment (DiSC) for each participant.  *New addition to the course:  Interactive Team Role Play (2-3 hours w/minimum 12 people)


"Financial Wellness"

Prepare your students/employees for life AND IMPROVE employee performance by teaching them to eliminate financial stress so they can focus on their work.  Sound financial decisions pave the way to personal and professional success.  Learning how to save, spend wisely and achieve a no stress financial lifestyle are the goals of this course.  Based on the no nonsense principles of best selling author, Dave Ramsey, this course teaches necessary strategies for personal and family budgets that facilitate “The American Dream,”  (e.g., home ownership, college for kids, a stable retirement and more!)

Participants learn financial wellness strategies via the book:  “Total Money Makeover.”  The facilitator/trainer will assist participants in behavioral changes leading to debt elimination and smart budget planning for a happier lifestyle today and tomorrow!

This is NOT a commercial sales presentation for investment, insurance or banking products!

Course length: Minimum 4 hours with potential of 12-24 hours (Financial Peace@Work).  Course curriculum includes student book expense for:  “The Total Money Makeover” on a per student book cost. Additional fees may be negotiated for after lesson/after course consulting.


“The report from the employees was that everyone took something valuable from each class and it was relevant, timely and helpful. We highly recommend Penny and Financial Peace to help people understand and manage their finances.” Bobbi Rigoulot, HR Administrator, NuconSteel

“Interpersonal Skills and Customer Service ”

Interaction with customers from all walks of life requires a variety of skills!

Participants will review body language, tone of voice, personality types and “on the spot” temperament/attitude of those they are serving (both face to face and over the phone).  Participants will learn the most appropriate means of communicating with a variety of customers, and, will gain confidence in defining customer needs and solutions to those needs. 

Course length:  3-12 hours (including pre-course work)   

May be combined with personality or behavior assessment at a per student test charge.

*A business model review and employee survey will be conducted prior to course delivery for specific industry/business training needs.   Fee to be negotiated.


“Effective Communication for Leaders at all Levels”

Through the study of the DISC personality profile, course participants will learn their own natural and adapted personality styles.  After completion of personality assessment and study of all four styles (Dominant, Influencing, Compliant, Stable) participants will complete interactive assignments. Classroom activities will lead to a better understanding of effective communication strategies with other personality styles. This course is a must for all organizations looking to better their internal and external communications!

Steps to this course include:

  • Conducting an organizational needs assessment.
  • Administering the personality assessment for each course participant.
  • Reviewing assessment results with each participant (whole class or individually).
  • Completion of interactive lessons in classroom for understanding all personality styles.
  • Completion of communication enhancement exercises in class.

Additional follow up consulting, coaching or coursework may be added to this basic course if requested and for additional fees.

Course length:  3-6 hours         


Other areas for consultation and training

Building and Maintaining Relationships in Business

 

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